Toys R Us :: essays research papers

These historic few years havent quite been all fun and games for John Eyler, hot seat and CEO of Toys "R" Us. Shortly after joining the company in January 2000, Eyler set about revamping Toys "R" Us to better compete in the marketplace while brushing up the companys image. But a downswing in the economy together with the effects of 9/11, not to allude the West Coast port lockout, wasnt part of the plan. Although he still has commodious work ahead of him, Eylers efforts appear to be paying off. Total gross revenue were up two percent for both the second quarter and the premier six months of 2002, compared to the previous year, and results for the entire year should likewise prove relatively strong. The company credits "careful attention to inventory management have with very strong expense controls" for the positive numbers. Customers, however, are impressed with the meliorate service, remodeled stores, and price cuts on hundreds of toys. Part of the c ompanys successful turnaround lays in the alliance its Toysrus.com unit formed with Amazon.com just over two years ag matchless to sell toys online. Under the agreement, Amazon.com is responsible for handling all orders, including shipping and node service, for Toysrus.com. The primary responsibility of Toysrus.com is to choose the toys to offer online and make sure theres muckle of available stock.Both companies will face challenges, however. For Amazon.com, the test will be to make sure its complex fulfillment systems integrate seamlessly with Toysrus.coms. The eTailer must excessively coordinate the tricky placement of products in distribution centers to avoid make up overruns. Toysrus.com is faced with finding the right balance between supplying Toys "R" Us stores and the web site with "hot" toys, so as not to disappoint customers. Furthermore, to make orders profitable, it must get people to buy quadruplex products. The venture has also helped build both co mpanies brand names and pop off their reach into the marketplace. According to John Barbour, president of Toys "R" Us International, and one of the executives who played a pivotal role in creating the partnership, about 1.