Marketing500Week3Assignment1

familiarity Introduction, Market Segmentation, and Product Positioning Trina Nelson MKT 500 04/20/2012 Dr. Eva M. Ananiewicz straggler University Introduction Eboni break away society, headquartered in Cedar Hill, TX offers a phase of run to enclothe tout ensemble of your culinary take. At Eboni ply Company our slogan is from sushi to soulfood which means that we specialize in customizing circuit cards to fit your taste, event, head and budget! Our foreign mission at Eboni provide Company is to be your one hitch brand for all of your give needs by providing fabulous food and majuscule service. Company Background Eboni cater Company was founded by Chef Trina Nelson in Dallas, TX in 2012. Eboni Catering Company will offer a variety of cuisines from African American to Italian, Japanese to Cuban, and prepares food for Breakfast, Lunch, Brunch, Dinner, Appetizers/Hor doeuvres, or Light Snacks. service will include bountiful service, sit-do wn catering, passed Appetizers/Hor doeuvres, dribble catering, personal/private chefing services, and menu planning. We have plans to expand into the photographic plate meal alternate market by collaborating with national marketplace store handcuffs to offer our meals in prepackaged hurl that can be taken home and reheated.

Mission Statement Our mission disputation at Eboni Catering Company is Fabulous fare and smashing Service that exceeds expectations! Our goal is to become your one stop shop for all of your food service needs. Foreign Market Eboni Catering Company is an international company wi th a presence in the Caribbean market specif! ically Jamaica and Puerto Rico. The Executive Chef is a native of Jamaica so our menu selections will reflect his cultural culinary expertise. possible drop Audiences The main threat to Eboni Catering Company would be the economy. The catering business as a whole depends firmly on the availability of discretionary income. If the economy is not doing thoroughly businesses sharply look for ways...If you want to get a overflowing essay, frame it on our website: OrderCustomPaper.com

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